SMX Advanced — Seattle, WA
It’s more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.
Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz
Speakers:
Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite
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In this edition of the SEO report card, Jeff Muendel reviews eCommerce site pinkorpunk.com. This niche eCommerce site sells accessories that (you guessed it) are either pink or punk. This website audit is especially helpful for other new eCommerce sites, since pinkorpunk.com launched quite recently. Here’s a little bit about what Jeff has to say about this unique boutique.
Pinkorpunk.com is a fairly new website, which may partially explain its PageRank of 0. But, the other factor in the ranking is the site’s small number of inbound links. Yahoo! sees 45 links from outside sites while Google doesn’t list any at all. Inbound links translate to PageRank, and higher PageRank translates to better search engine results. This site, with its vibrant content, should have no problem garnering links! A linking campaign is in order here. Research online directories and get listed in those that still have decent PageRank (many have been recently demoted by Google in that regard). A blog is also in order, especially with such hip content. Online press should be a target as well, as should social media avenues like MySpace, Flickr and Facebook.
For more about this niche eCommerce store, visit the Practical eCommerce website audit here.
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In this month’s edition of the SEO Report Card on Practical eCommerce, Netconcepts Jeff Muendel takes an in-depth look at Seenon.com, a celebrity fashion site. From home page content to what Jeff calls “an attractive and aggressive design,” this is a good website audit to read for the trendy and stylish.
This month’s report card website is Seenon.com, an ecommerce site that tracks the fashion tendencies of the famous and sells those garments and accoutrements to interested consumers. The site is pleasant to the eye and has an exciting, almost urgent feel to it, but how does it do in terms of search engine optimization? Not bad at all actually, and to that end, I thought it would serve as a good example of attractive and aggressive design that does not come at the expense of SEO.
For more about this fashion site web audit, visit Practical eCommerce here.
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Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”
Watch Stephan and Avinash’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).
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In this SEO report card on Practical eCommerce, Jeff Muendel, Search Analyst for Netconcepts, writes a full review of an all-about-yarn ecommerce store recommending that they redesign the site to be more search-friendly.
Jeff’s expertise begins with a critique of their home page:
I always harp on having a sitemap linked to the home page, and while some sites need it less than others, Agoodyarn.net could benefit from one almost immediately. A sitemap, which is a page that has links to all the major categories an subcategories of a web page, helps search engines through all the sections of a site. It can also be a shopping asset for customers. Almost all of the textual content on the home page is set as link text. Not only does this water down the keyword promotion that the links might garner, but it’s also just plain spammy. While it may not be the webmaster’s intent, this is a form of link stuffing, and it is frowned upon by search engines. The site’s title and logo text, “Fine yarn, classic patterns and odd notions,” are not textual but graphical, and therefore invisible to the search engines.
Be sure to read the full article for how simple fixes and a savvy re-design of their eCommerce site can boost this yarn retail store’s website and their overall SEO.
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The site focuses on hip, modern and stylish adolescent clothes for tweens (ages 7-12). Juvieshop.com is just over one-year-old and the site has built a PageRank of 3 for its homepage. Its theme is wholesome and the site is pleasant to the eye.
Jeff Muendel, Search Analyst for Netconcepts, covers a hip site that is targeted toward a specific age group in this website audit.
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In September 2007, Spencer revisited the SEO progress of Discountflies.com, and reports his findings in the video tutorial below.This video tutorial requires Flash Player version 8 or above.
Click the link below to launch the tutorial.
Video SEO Tutorial with Stephan Spencer.
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In this SEO report card Jeff Muendel, Analyst for Netconcepts, reviews a site called “Back40books.com.” Jeff writes, “According to the site’s “About Us” page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help from web professionals. This is to be commended, but everyone needs a little help sometimes.”
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In September 2007, Spencer revisited the SEO progress of Balancedlifeproducts.com which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.
Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer
This video tutorial requires Flash Player version 8 or above.
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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HEADQUARTERS
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Phone: (608) 285-6600
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Phone: (+64) 9 476-4601
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